Product Blogs
Adobe is migrating all Marketo Engage subscriptions and users to the Adobe Identity Management System (IMS). Read through this blog to understand what Adobe IMS is, why it’s important to migrate, what the typical timeline for migr...
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Welcome back to the Marketo Success Series!In this series, we partner with Marketo Champions and Champion Alumni to fully explore how some of our most celebrated Marketo experts are using Marketo Engage to drive success. In this e...
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**Video re-uploaded in June 2024
There are endless ways to build a scoring model in Marketo Engage, but how do you know where to start? Think of creating a scoring model like buying a car– there are many options, and it’s impor...
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I believe this is an idea worth trying: Set up program statuses as part of your lead scoring model.You need to creete a new program that would be your Lead Scoring Program.They way we normally set up lead scoring is through an ope...
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